Company | Paula Howard Essentials®
Owner | Paula Howard
Custom Fragrance and Natural Products Manufacturers

For more than a decade, Paula Howard has served Rochester through Paula Howard Essentials^®: a trademarked boutique specializing in custom fragrances, essential oils, natural hair care products, and hand-dipped incense made with high-quality natural ingredients.

Her signature Purple Lilacs™ and White Lilacs™ fragrances celebrate Rochester’s iconic lilac tradition and her Tattoo Alive”™ products have become favorites among both residents and visitors. Through creativity, quality products, and personalized service, Paula has built a loyal customer base in the community which has expanded nationally.

Paula also serves the Greater Rochester Black Business Alliance as Chair of the Program Committee, helping shape programs that support and strengthen local entrepreneurs.